Saturday, February 05, 2011

Response to Abby Hajec

Do you all agree or see any other part of Apple's marketing strategies that stand out?

I would definitely agree that Apple is doing a fantastic job with their customer service. Their warranty policy is amazing and they truly are out to win customers. That being said I also think there is room for improvement. The price of an Iphone is a little high for me. You can by a Droid for at least one hundred dollars cheaper and it has many of the same functions. Obviously those dedicated Apple customers are going to still buy the Iphone, but as far as those of us on the border between companies we are going to lean toward the cheaper one. By lowering the prices of their products Apple has the opportunity to not only open the doors to their current customers, but to new potential customers as well.

So why not take that opportunity and use it?

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