Response to Diana Schaller

I guess my big question is what would you do if you were being pressured to remove your commercial from the air during a show? Is it worthwhile to submit to the pressure of parental groups? Why is it so necessary to respond to them and do they really have enough power to hurt your business?

On a personal level, I would remove it. On a business level it depends on what I'm trying to sell and to who. If I run a condom company I may choose to leave my commercial on during the show simply because I am not targeting (or shouldn't be) children. On the other hand if I am trying to put out previews for Disney movies I would remove my commercial. It all depends on who your target market is, and if losing a few customers is worth the customers you could potentially gain.

I think showing support for a show that is highly criticized and questioned is a very high risk and you need to consider your options very carefully. Another interesting question to ask is regardless of your product and target market would you let your personal views contribute to your final decision?

Facebook Marketing

I check my Facebook at least twice a day and I think that is about average for those of us on the social network. Every time I open a new picture or post new advertisements pop up. Facebook has opened up a whole new marketing world for companies and organizations.

These Facebook advertisements are often times focused towards a certain age group or life circumstance. For example I got engaged in September and ever since then my entire right column on my Facebook page has been advertisements for rings, flowers, photography and any other thing you could think of related to weddings. Even pregnancy ads are beginning to pop up! Personally, I find this some what annoying. I don't need daily reminders of all the vendors I need to line up and these advertisements are exactly that, reminders.

I think Facebook advertisements are a fantastic way for companies to market themselves to a specific target market. However, I also think the number of advertisements needs to be cut back... it is overwhelming at times! What do you think? Are you sick of Facebook ads? Have you been targeted based on your relationship status or location?