I think that this concept is effective but I am wondering if other people think this way as well, or if placement on shelf levels don't matter to them when they are shopping?
As far as children go I would definitely say that this concept is effective. For the most part children can't be drawn to a product unless they see the product and recognize it. By putting products (such as sugary cereal) that perhaps the parents wouldn't necessarily want to buy at a child's level the grocery store is using target marketing. Their target market is the children even though the parents will pay for it.
Personally, I go into a grocery store with a list. I don't care where the product is on the shelf I am still going to need it. I think this concept may be effective for those adults who aren't as committed to a list or are just going in to buy "stuff".
What sort of grocery store marketing techniques really convince you to buy items that you may not need?
Tuesday, April 12, 2011
2011 Marketing Trends
I came across an article discussing the top ten marketing trends that companies need to be aware of this year. This article was written in January of 2011. There are two main trends that I feel really encompass the whole article.
1. Quality is better than quantity. Where as in 2010 it was all about how many Facebook friends or LinkedIn connections you had 2011 is more about quality. Don't just accept connections so you have more of them, accept and build connections that mean something to you and your company. Not only in the media do you need to be concerned with quantity, but in regards to your product as well. Every part of your company needs to be focused on quality.
2. Stay on top of new "technology". Your company needs to be aware of what is happening with social media as well as mobile marketing-media. It seems that everyone has a Facebook account and a smart phone. Companies need to try and connect with customers utilizing these two options. You carry your cell phone everywhere you go and with smart phones you can now be connected no matter where you are. Companies need to plug into these two options in order to reach their market effectively.
These two trends were what companies needed to do back in January. Do you think they still apply today? Only three months have gone by, but have those three months changed the trends at all?
1. Quality is better than quantity. Where as in 2010 it was all about how many Facebook friends or LinkedIn connections you had 2011 is more about quality. Don't just accept connections so you have more of them, accept and build connections that mean something to you and your company. Not only in the media do you need to be concerned with quantity, but in regards to your product as well. Every part of your company needs to be focused on quality.
2. Stay on top of new "technology". Your company needs to be aware of what is happening with social media as well as mobile marketing-media. It seems that everyone has a Facebook account and a smart phone. Companies need to try and connect with customers utilizing these two options. You carry your cell phone everywhere you go and with smart phones you can now be connected no matter where you are. Companies need to plug into these two options in order to reach their market effectively.
These two trends were what companies needed to do back in January. Do you think they still apply today? Only three months have gone by, but have those three months changed the trends at all?
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