Do you all agree or see any other part of Apple's marketing strategies that stand out?
I would definitely agree that Apple is doing a fantastic job with their customer service. Their warranty policy is amazing and they truly are out to win customers. That being said I also think there is room for improvement. The price of an Iphone is a little high for me. You can by a Droid for at least one hundred dollars cheaper and it has many of the same functions. Obviously those dedicated Apple customers are going to still buy the Iphone, but as far as those of us on the border between companies we are going to lean toward the cheaper one. By lowering the prices of their products Apple has the opportunity to not only open the doors to their current customers, but to new potential customers as well.
So why not take that opportunity and use it?
Saturday, February 05, 2011
Monday, January 31, 2011
Authors, Authors Everywhere
More and more business owners and managers are turning to publishing books as a way of marketing their business and credentials. This article discusses this new trend and a few success stories.
By publishing some of their own original work business owners are able to put their name out in the public in a more discrete form of advertising. Through these books personal connections can be made between owner and customer in the form of author and reader. Have you ever read a moving novel that because it is relatable to your own life you feel a certain connection to it's author? Through these connections professionals can interact with prospective customers and form new bonds and relationships.
Based on the article it seems that this type of marketing is especially useful to those managers trying to sell services. Doctors, disc jockeys, psychiatrists, and the list goes on. This type of advertising is useful to these type of companies because when someone provides a service for you it is usually on a personal level and you want to be able to have the confidence in them to do the job right.
But here is the issue....if publishing a book is so accessible through these cheap online publishing companies are we devaluing the hard work that we have always attributed to authors? If everyone had a million dollars would having a million dollars be a big deal? If everyone has written a book will writing a book be seen as a great accomplishment?
By publishing some of their own original work business owners are able to put their name out in the public in a more discrete form of advertising. Through these books personal connections can be made between owner and customer in the form of author and reader. Have you ever read a moving novel that because it is relatable to your own life you feel a certain connection to it's author? Through these connections professionals can interact with prospective customers and form new bonds and relationships.
Based on the article it seems that this type of marketing is especially useful to those managers trying to sell services. Doctors, disc jockeys, psychiatrists, and the list goes on. This type of advertising is useful to these type of companies because when someone provides a service for you it is usually on a personal level and you want to be able to have the confidence in them to do the job right.
But here is the issue....if publishing a book is so accessible through these cheap online publishing companies are we devaluing the hard work that we have always attributed to authors? If everyone had a million dollars would having a million dollars be a big deal? If everyone has written a book will writing a book be seen as a great accomplishment?
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