Do you care if you get email advertisements in your inbox? What is your opinion on the matter?
This blog is a teaching tool used by Dr. Johnson for my marketing course. I will be posting my thoughts and ideas on questions she puts forth as well as on other marketing issues. I will also be responding to my classmates here. I hope you enjoy reading!
Sunday, April 17, 2011
Response to Aubrey 2
I think that Mike Vatone is walking a fine line between ethical and unethical. Personally, I don't care if he emails me because you can just send it to your spam or not read it. However, I think that this is becoming an increasingly large problem in the marketing world. Email addresses are private and should be considered much like a mailing address... the same rules should apply. I don't know if I would go so far as to call it unethical, but he is most assuredly bending the rules to get the necessary information that he needs.
Subway Celebrates
Yesterday, Subway offered a buy one get one free deal in the name of customer appreciation. The offer was promoted on the Subway Facebook page, but each individual store was able to choose whether to participate. The Rindge Subway did participate in this deal and was packed all day long. The deal was buy one six inch sub get one free with a purchase of a medium soda.
There was literally people going in and out of the Subway all day long. This promotion was extremely successful in my town and in many other locations across the country as well. Why do you think that this promotion worked for Subway? Have you seen other offers such as this one?
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