Do you care if you get email advertisements in your inbox? What is your opinion on the matter?
This blog is a teaching tool used by Dr. Johnson for my marketing course. I will be posting my thoughts and ideas on questions she puts forth as well as on other marketing issues. I will also be responding to my classmates here. I hope you enjoy reading!
Sunday, April 17, 2011
Response to Aubrey 2
I think that Mike Vatone is walking a fine line between ethical and unethical. Personally, I don't care if he emails me because you can just send it to your spam or not read it. However, I think that this is becoming an increasingly large problem in the marketing world. Email addresses are private and should be considered much like a mailing address... the same rules should apply. I don't know if I would go so far as to call it unethical, but he is most assuredly bending the rules to get the necessary information that he needs.
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