I think that this concept is effective but I am wondering if other people think this way as well, or if placement on shelf levels don't matter to them when they are shopping?
As far as children go I would definitely say that this concept is effective. For the most part children can't be drawn to a product unless they see the product and recognize it. By putting products (such as sugary cereal) that perhaps the parents wouldn't necessarily want to buy at a child's level the grocery store is using target marketing. Their target market is the children even though the parents will pay for it.
Personally, I go into a grocery store with a list. I don't care where the product is on the shelf I am still going to need it. I think this concept may be effective for those adults who aren't as committed to a list or are just going in to buy "stuff".
What sort of grocery store marketing techniques really convince you to buy items that you may not need?
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