I guess my big question is what would you do if you were being pressured to remove your commercial from the air during a show? Is it worthwhile to submit to the pressure of parental groups? Why is it so necessary to respond to them and do they really have enough power to hurt your business?
On a personal level, I would remove it. On a business level it depends on what I'm trying to sell and to who. If I run a condom company I may choose to leave my commercial on during the show simply because I am not targeting (or shouldn't be) children. On the other hand if I am trying to put out previews for Disney movies I would remove my commercial. It all depends on who your target market is, and if losing a few customers is worth the customers you could potentially gain.
I think showing support for a show that is highly criticized and questioned is a very high risk and you need to consider your options very carefully. Another interesting question to ask is regardless of your product and target market would you let your personal views contribute to your final decision?
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