This blog is a teaching tool used by Dr. Johnson for my marketing course. I will be posting my thoughts and ideas on questions she puts forth as well as on other marketing issues. I will also be responding to my classmates here. I hope you enjoy reading!
Tuesday, February 22, 2011
My Experience in Mexican Marketing
Mexico. Sunshine, ocean, and tanning oil. What more could a person ask for? For those of you who have never been to Mexico vendors are ruthless in the area. There are no advertisements or commercials on TV. There is just lots and lots of in your face marketing.
Vendors selling clothing, jewelry, and much much more litter the beaches, the streets, and the restaurants. They will come right up to you and pester you until you either agree to buy something or walk away and sometimes even then they will follow you. Many Americans are turned off by this push marketing and therefore no longer even vacation in the area.
Mexican marketing is a turn off to Americans because there is no structure and more than that there are no price tags. Nothing is labeled because everything can be bargained and bartered for. Would this turn you off as a customer? Are you a barter and get the best price for buyer or would you rather see the price up front?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment