The 899

I live in Rindge, NH home to a grand 6,206 people and counting. I graduated in a class boasting just over 100 students and if you are looking for small town atmosphere... look no farther. Rindge has everything a small town could possibly want. There are a lot of locally owned businesses that are balanced by Walmart, Hannaford, and Market Basket. There are no malls within 15 miles of the town and everyone carries a sense of pride for being part of such a community. 


I used Prizm as a market segmentation tool to see what it would think how Rindge is broken up. The two main groups found were Big Sky Families and Mayberry-Villes. Big Sky Families are "a segment of middle age rural families who have turned high school educations and blue-collar jobs into busy, upper-middle-class lifestyles. Residents enjoy baseball, basketball, and volleyball, as well as fishing, hunting, and horseback riding." These families are definitely a presence in Rindge. People enjoy going out and enjoying the nature that surrounds the small town. Rindge is a great place to raise kids and that is one of the main reasons why couples who have a family are drawn to it. 


Mayberry-Villes are described as "upper-middle-class couples who like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles, and pickup trucks." Again these older couples and individuals are extremely interested in staying fit and active and enjoy the natural surroundings of Rindge. Campers, trucks, and boats can be seen almost every Friday and Sunday in the summer... camping is an extremely popular activity. 


Overall I would say Prizm did a fantastic job describing the more populated segments of Rindge. The families and the elderly with no children definitely seem to be two of the major population sources. However, I disagree with Prizm that most of them are upper class. I feel as if the population is mostly middle class with a few upper class spread here and there. 


Do you think that you would want to raise a family in a small town or a big city? How could Rindge market towards a different target market?