I absolutely do not think that Japan's obesity rates will catch up to the U.S. I definitely agree that they are bound to rise with the installation of McDonald's, but I think that where McDonald's is marketing to the majority in the U.S. they are marketing to the minority in Japan. McDonald's saw a target market and although it was small there was very little competition in acquiring the market. Burger King and Wendy's (as far as I know) are yet to be in Japan and therefore they have very little competition. Because of this it made the loyalty of those few customer's worth a lot more. Therefore because the target market is so small I don't think the obesity rate will increase to the levels of the United States where the target market here is so huge.
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