Do you see this road campaign as being successful for Silk? Are there any disadvantages for organizing such a campaign?
I do see this road campaign as being successful because they are not only gathering information on their customers, but they are educating them as well. Once customers who enjoy Silk products already are educated about it's other uses they will use it more and thus have to buy it more. Also by having such a campaign you are also going to be bringing new customers in simply out of curiosity.
One obvious disadvantage to this is the price. Road campaigns are often expensive and don't necessarily bring in any additional profit at least right away. Do you think that the advantages will outweigh the disadvantages in this campaign?
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